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AI is everywhere right now, but most of the conversation is either hype or hand-waving.

This newsletter takes a different approach.

Written by David Bruce, an enterprise consultant who has spent the last decade leading large-scale CRM and AI transformations, it focuses on how organisations actually adopt AI in the real world. Each issue breaks down practical strategies, frameworks, and lessons learned from enterprise delivery - the messy middle where adoption succeeds or fails.

If you want plain-English insights on how to actually leverage AI and make it work at scale, this is for you.